![]() The popular podcast This American Life transcribed 100% of their audio archives and in return, saw a 6% increase in unique site visitors through organic search results & a further 4% increase in inbound link traffic.īut transcription doesn’t solely benefit radio shows – it works for video content, too! Since search engines can’t physically watch a video, they have no way or ranking video content based on more than metadata. When it comes to media formats like a podcast or radio show, transcripts not only make the content accessible, but they also have the potential to improve comprehension for ESL (English as a second language) listeners, increase overall user interaction, and boost SEO online. Transcription is a beneficial supplement to your video & audio content, but first and foremost, it’s a useful accessibility tool! If you’re not using a professional transcription/captioning service, then writing transcripts can be the perfect introduction to creating closed captions in-house. Output typically appears at the bottom of a video screen, and should always depict speech & sound effects, identify speakers, and account for any sound that is not visually apparent. Clean read transcription edits the text to read more fluidly, and is better for unscripted content like interviews & recorded speaking eventsĬaptioning is a process that involves splitting transcript text into chunks (known as “caption frames”) & time-coding each frame to synchronize with the audio of a video. ![]()
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